Global investment conditions improved in 2025, but the recovery was narrow, uneven and highly selective. Headline Foreign Direct Investment (FDI) rose by 14% to around USD 1.6 trillion, driven largely by developed markets and a surge in financial flows routed through major investment hubs. Beneath this rebound, however, underlying investment momentum remained fragile. Cross-border M&A and international project finance both declined, pointing to continued caution among corporates and financiers.

Greenfield investment held steady at around USD 1.35 trillion, but the number of projects fell, indicating a shift toward fewer, larger and more capital-intensive investments. This is a critical signal for business: global capital is not retreating, but it is becoming more concentrated and more selective. Investment is increasingly flowing into sectors tied to structural demand and long-term capacity build-out, particularly digital infrastructure, semiconductors and advanced manufacturing. Data centres alone accounted for over USD 270 billion in investment in 2025, equivalent to more than one-fifth of global greenfield activity.

At the same time, regional divergence is widening. Developed economies led the FDI rebound, with strong growth in Europe, while developing markets saw more mixed outcomes and, in some cases, declining inflows. This suggests that access to capital, policy support and ecosystem depth are becoming more decisive in attracting large-scale investment.

In 2026, opportunities will not be evenly distributed. The most attractive markets will be those that combine scale, policy alignment and sectoral positioning in high-growth industries. For international businesses, success will depend less on broad geographic expansion and more on targeted positioning in specific sectors and locations where capital, technology and demand converge.