Half of Global E-Commerce Flows Through China
E-commerce growth is global, but scale is overwhelmingly concentrated in China.
Online Retail’s Share of China’s Consumer Market Has More Than Doubled Over the Past Decade
Total retail sales expanded steadily over the past decade, while online retail grew much faster, lifting digital penetration to 32% by 2025.
China’s Consumer Spending Expanded Modestly in 2025, But Momentum Softened at Year-End
Retail sales improved marginally year-on-year, supported by resilient online spending and stronger rural consumption.
China Retail Sales 2025: Signs of Recovery in Key Consumer Markets
Consumer confidence remains subdued in China, but spending patterns show a decisive shift to categories that enhance lifestyle, health and technology.